Enticing pies from the nation’s favourite


Bisto - Enticing pies from the nation’s favourite

As the UK’s favourite gravy brand, Bisto’s transition into the pie market was a natural progression.

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The brand would be launching its new range of classic British pies in leading supermarkets around the country, and needed packaging and print collateral to entice its audience of comfort food lovers.

The vision

Bisto’s packaging would need to capitalise on its already-impressive brand recognition while presenting its new range of pies as the obvious option when browsing supermarket shelves.

Incorporating Bisto’s iconic brand colours, we set about designing a range of packaging that would encapsulate the familiar flavours found in British kitchens for generations.

The outcome

Bisto successfully launched its new pie range in supermarkets around the country, with an accompanying print advertising campaign reaching thousands of UK consumers.

What we did

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Bisto advertisement on billboard
Bisto Steak and Kidney Pie packaging design
Bisto Chicken and Mushroom Pie packaging design
Bisto Steak Pie packaging design
Bisto Minced Beef and Onion Pie packaging design
Bisto Pies magazine advert