Promoting the power of print


Touch - Promoting the power of print

A team of graphic print specialists based in Cardiff, Touch wanted to expand their business with a modern, scalable brand identity.

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Tidy Studio was tasked with creating an original identity for Touch that could represent the company’s creative capabilities as well as its print services.

The vision

The branding process began by defining a set of core values – traits that Touch clients associate with their print supplier. We learned that quality, friendly, passionate, efficient and dynamic were all characteristics that needed to be reflected in the new brand.

From these values, we defined a contemporary brand identity for Touch, incorporating rounded sans-serif type, a minimalistic logo, vectorised service icons and the core print colours of cyan, magenta and yellow.

The outcome

Touch was presented with a fresh brand identity that reinvigorated its business, reflected its ongoing commitment to quality and accelerated the growth of its creative services.

What we did

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Photograph of inside spread of Touch brochure
Various Touch concepts pinned on wall in studio
Over the shoulder shot of work on iMac screen
Shopfront showing Touch brand
Work in the studio
Touch icon design
Touch brand applied to billboard design