Reimagining an iconic building
Redland Court - Reimagining an iconic building
A former Grade II listed school in Bristol, Redland Court’s ambitious transformation into a collection of luxurious homes needed an iconic brand to set it apart from other developments in the area.
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This prestigious project required a variety of brand deliverables, including a distinctive brand identity, bespoke interactive website, brochures, advertising, signage, hoarding and social media content.
To reflect the quality of the development, Redland Court’s brand would need to epitomise an elegant and stylish lifestyle. Balancing the old with the new – a rich and varied history with a contemporary and luxurious way of life – would be fundamental to the success of the project.
For printed marketing materials such as brochures, a high-spec finish would be achieved through the use of quality paper stocks and foil block printing, subtly conveying the attention to detail found in Redland Court’s magnificent transformation.
With its striking black and gold colour palette, sophisticated stationery and a tasteful marriage of traditional and contemporary graphic elements, we gave Redland Court a brand identity that’s entirely fitting of its beautifully finished homes.
The history of the development is honoured through subtle imagery, like a recurring flower icon that represents the original school badge. Elsewhere, Redland Court’s bespoke website allows potential buyers to take virtual tours, giving this traditional building the benefits of modern interactive technology.
What we did