Enter Sharwood’s Bakes, a line of tasty pastries containing the classic flavours of India. Tidy Studio was asked to design packaging for the new product that would draw upon Sharwood’s existing brand awareness while suggesting a new and exciting snacktime option to the consumer.

The vision

While remaining loyal to Sharwood’s established brand identity, our task was to celebrate the flavours of India and encapsulate the delicious, portable nature of its new product range.

Clear product photography would need to take pride of place, showing consumers exactly what to expect when purchasing a Sharwood’s Bake.

The outcome

We incorporated traditional Indian colours and patterns within the packaging design, adding authentic Asian spice without distracting from Sharwood’s brand principles or the product itself. As well as being stocked in shops and supermarkets across the country, our designs featured throughout Sharwood’s extensive print marketing campaign, reaching thousands of customers.

What we did

Advertising, Art Direction, Packaging, Photography

Sector: Food & Drink, Retail