The brand would be launching its new range of classic British pies in leading supermarkets around the country, and needed packaging and print collateral to entice its audience of comfort food lovers.

The vision

Bisto’s packaging would need to capitalise on its already-impressive brand recognition while presenting its new range of pies as the obvious option when browsing supermarket shelves.

Incorporating Bisto’s iconic brand colours, we set about designing a range of packaging that would encapsulate the familiar flavours found in British kitchens for generations.

The outcome

Bisto successfully launched its new pie range in supermarkets around the country, with an accompanying print advertising campaign reaching thousands of UK consumers.

What we did

Advertising, Art Direction, Packaging, Photography

Sector: Food & Drink, Retail