Proper pub grub in your lunchbox
Seriously Tasty - Proper pub grub in your lunchbox
Having worked with many of the UK’s leading food brands and supermarkets to create bestselling baked goods, Peters wanted to launch its own line of savoury snacks.
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Tidy Studio teamed up with the bakery to create an appealingly British brand for its new range of on-the-go bakes, Seriously Tasty.
The growing zeitgeist in gastropub cuisine was a perfect opportunity to create a brand capturing the traditional flavours of British bar food in a portable product.
Drawing inspiration from the characterful blackboard menus found in pubs around the country, our team crafted a reassuringly rustic identity for Seriously Tasty.
Since launching in 2014, Seriously Tasty has accomplished a retail sales value of £5m, winning the hearts and wallets of customers around the country with its faithful recreations of classic British pub food.
What we did
Art Direction, Brand Naming, Branding, Logo Design, Packaging, Photography
Sector: Food & Drink, Retail