Enticing pies from the nation’s favourite
Bisto - Enticing pies from the nation’s favourite
As the UK’s favourite gravy brand, Bisto’s transition into the pie market was a natural progression.
+ More Info +
The brand would be launching its new range of classic British pies in leading supermarkets around the country, and needed packaging and print collateral to entice its audience of comfort food lovers.
Bisto’s packaging would need to capitalise on its already-impressive brand recognition while presenting its new range of pies as the obvious option when browsing supermarket shelves.
Incorporating Bisto’s iconic brand colours, we set about designing a range of packaging that would encapsulate the familiar flavours found in British kitchens for generations.
Bisto successfully launched its new pie range in supermarkets around the country, with an accompanying print advertising campaign reaching thousands of UK consumers.
What we did
Advertising, Art Direction, Packaging, Photography
Sector: Food & Drink, Retail