We were approached by Do Goodly Dips to help redefine their brand and sharpen their message. Already stocked in Tesco, the brand had strong listings but lacked a clear identity—trying to say too much and struggling to stand out in an increasingly crowded category. Our brief was to reposition and rebrand the range in a way that felt fresh and distinctive, without alienating existing customers.

The vision

Do Goodly Dips are no ordinary plant-based dips. Each recipe puts a bold, flavour-first spin on a classic—bringing a sense of creativity and confidence often missing in the plant-based aisle.

Our task was to distil this chef-led innovation into a single-minded proposition. “Deliciously Different” became the brand’s new rallying cry—shorthand for flavour-packed dips with a playful twist, all rooted in plant-based goodness.

The new identity needed to communicate this idea clearly and memorably. That meant a full visual overhaul, including a redesigned logo with a leafy motif to instantly convey the plant-based focus, a bright new colour palette, and airy, appetite-appealing-photography. Rather than defaulting to the expected green, we led with a distinctive blue—a bold move that reinforced the brand’s “different” ethos while still feeling fresh and food-relevant. Illustrated characters were also introduced to add playfulness and personality across the range.

The outcome

The result is a brand that feels vibrant, confident, and full of flavour—just like the dips themselves.

From bold new packaging to a refreshed website and point-of-sale assets, every touchpoint was designed to feel light, engaging, and unmistakably Do Goodly. The new look builds on the brand’s existing presence, respecting loyal customers while making space for a wider audience to discover something a little different in the dips space.

Do Goodly now feels more focused, more memorable, and better positioned to grow—from a great idea into a must-have fridge staple.

What we did

Advertising, Brand Refresh, Brand Strategy, Copywriting, Illustration, Logo Design, Packaging, Web Design