Bucking the trend: The power of individuality in brand & packaging design

January 12, 2024 | Written by

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In the dynamic world of brand and packaging design, it’s easy to get caught up in the latest trends. Every year, a myriad of posts and reports flood our feeds, showcasing the ‘hottest’ trends in design. From the fonts that are in vogue to the colours and illustration styles gaining traction, these insights can be enticing. The fear of missing out (FOMO) often drives us towards these trends, nurturing a belief that staying on top of them makes us the savviest professionals in our industry.

However, it’s time to hit the pause button and reflect on the messages these trends are sending us. Are they guiding us on the fonts, colours, or styles we should adopt for our next packaging project? Or are they subtly steering us towards a homogenized design landscape where uniqueness takes a back seat?

The key to creating a standout brand lies in finding your own voice. Your brand’s uniqueness, its personality, should be the guiding force behind its visual presentation. This foundation should be solid, setting the tone for how your brand looks and feels. Leading the way, rather than following, requires courage and bravery. It’s about taking a different path, crafting something that truly stands out. Remember, individuality attracts attention and wins the day. It’s easy to follow trends, but creating something unique is a more challenging and rewarding endeavour.

Consider your audience and how you want your brand to be perceived. It’s not just about what’s fashionable, but about what resonates with your target market. Through thorough research, you can differentiate your brand from competitors, finding your niche and building a brand that truly reflects your vision.

Admittedly, the allure of trends is hard to resist. As much as I love a good trend report, it won’t deter me from striving to swim against the tide. It’s about balancing the inspiration drawn from trends with the quest for originality.

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