The next step was to diversify the brand with new and exciting products, including pasties and slices packed to the crusts with quality British meat.

The vision

As a no-fuss option for fans of flavoursome baked goods on-the-go, our mission was to take Seriously Tasty’s successful formula and amplify it across a range of marketing mediums.

The improved packaging needed to feature no-nonsense copy and characterful icons conveying the key qualities of Seriously Tasty products: portable, perfectly baked and brilliantly British.

The outcome

Seriously Tasty have successfully taken their meaty offering to the next level. Tidy’s creative team elevated the brand to tempt a new tier of customers, without losing the down-to-earth messaging that made Seriously Tasty’s original range of products a hit.

What we did

Art Direction, Brand Strategy, Branding, Copywriting, Packaging, Photography, Web Design

Sector: Food & Drink, Retail