Seriously Tasty

Bigger. Fuller. Tastier.


Seriously Tasty - Bigger. Fuller. Tastier.

We’d already helped Seriously Tasty to prove the public’s appetite for classic pub grub on the go.

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The next step was to diversify the brand with new and exciting products, including pasties and slices packed to the crusts with quality British meat.

The vision

As a no-fuss option for fans of flavoursome baked goods on-the-go, our mission was to take Seriously Tasty’s successful formula and amplify it across a range of marketing mediums.

The improved packaging needed to feature no-nonsense copy and characterful icons conveying the key qualities of Seriously Tasty products: portable, perfectly baked and brilliantly British.

The outcome

Seriously Tasty have successfully taken their meaty offering to the next level. Tidy’s creative team elevated the brand to tempt a new tier of customers, without losing the down-to-earth messaging that made Seriously Tasty’s original range of products a hit.

What we did

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Photograph showing Seriously Tasty food packaging design range
Closeup of back of back detail for Seriously Tasty packaging design showing icon design and brand application.
Seriously Tasty Point of Sale design showing branded fridges.
Photograph showing Seriously Tasty packaging design on supermarket shelf along with point of sale shelf wobblers