We partnered with Café Da Manhã to bring a fresh perspective to frozen breakfast. Created with busy families in mind, the brand set out to reimagine the morning routine –offering a range of flavour-packed options that make breakfast both effortless and exciting.

The vision

Café Da Manhã means “breakfast” in Portuguese, and the name perfectly captures the brand’s sunny, optimistic spirit. Designed for an Australian and Asian audience, the brand was built around a simple idea: add a little dose of sunshine to the morning rush.

Too often, breakfast is rushed – or skipped entirely. Café Da Manhã aims to change that with a range of frozen options that are quick to prepare but full of flavour. Our job was to build a brand world around that mission.

From the start, the brand was built around a bright, joyful identity that captured the optimism of morning. A cheerful colour palette and graphic patterns – subtly nodding to sun rays – set the tone for a brand that feels warm, vibrant, and full of energy. Appetite–appealing photography, styled in a light, airy way, helped position the products as both convenient and delicious.

We created the full identity, including brand positioning, logo, packaging, and website – ensuring every touchpoint worked together to tell a clear and compelling story: flavourful mornings made easy.

The outcome

Café Da Manhã launches with a confident, distinctive identity designed to cut through in the frozen aisle. The packaging is bold and cheerful, making an emotional connection while clearly communicating speed, ease, and taste. The brand has already secured a national listing with Costco Australia – an exciting first step toward bringing better breakfasts to more families.

The website reinforces this tone – inviting, vibrant, and focused on the real–world needs of time–poor families. Everything is geared around one goal: making breakfast better.

What we did

Art Direction, Branding, Logo Design, Packaging, Photography, Web Design

Sector: Food & Drink