Changing perceptions of affordable fashion
Peacocks - Changing perceptions of affordable fashion
Peacocks wanted to challenge the notion that affordable clothes mean reduced quality.
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The fashion retailer contacted Tidy Studio with a brief to rebrand its line of luxury hosiery, aiming to attract a new generation of quality-conscious customers.
The Ultimate Luxury range would need to be just that: a stylish proposition combining visual cues from designer catwalks and fashion magazines.
We wasted no time in giving Peacocks’ tights and hold-ups a high-end makeover, with packaging featuring glamorous black and white fashion photography and alluring gold foil typography.
By shifting the perceptions of its customers through carefully designed packaging, Peacocks’ refreshed product has helped it to engage with a new audience of female fashion lovers.
What we did
Art Direction, Packaging, Photography