Gorgeously packaged gluten-free food
Lovemore - Gorgeously packaged gluten-free food
Lovemore are pioneers of the free-from food sector, producing tasty gluten-free goodies that allow allergy-affected and diet-conscious consumers to enjoy the same delicious snacks as everyone else.
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The company wanted to transform its old brand, moving away from the clinical images sometimes associated with free-from food and embracing a more wholesome, handmade feel for its products. Tidy Studio partnered with Cardiff-based agency Marketing Clarity to deliver a brand that would help to redefine the gluten-free food industry.
Rather than asking consumers to compromise the foods they love for the sake of dietary requirement, Lovemore’s new brand would need to convey the delicious, high-end quality that well-made gluten-free food can provide.
Recycled card packaging featuring organic pops of colour would help to transition the brand image into a more luxurious, artisanal offering, assisted by relatable photographs featuring Lovemore products in an everyday context.
By reshaping its brand image, Lovemore was able to evolve from a humble family bakery into a market-leading manufacturer, growing beyond the UK market and embracing opportunities for global expansion.