Coffee Gator

Drink better coffee


Coffee Gator - Drink better coffee

Ahead of launching its range of premium coffee-making products, Coffee Gator needed a standout brand that would attract retailers and intrigue coffee drinkers.

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Entrepreneur and company founder Phil Williams contacted Tidy Studio to discuss his needs, hoping to work with a likeminded design agency that shared his passion for quality products. Within minutes, we were excitedly sharing our vision for Coffee Gator’s packaging and marketing materials.

The vision

In order to attract big-name stockists and drive sales, Coffee Gator would need packaging that piqued customer interest from the first glance.

Making a visual impact would be key: Coffee Gator’s bold and confident brand values would be reflected in our assertive use of colour, while our consistent use of high-contrast chevron patterns and playful vector illustrations would help to give the products a distinctive identity on department store shelves.

The outcome

With striking packaging, snappy animations and a cohesive collection of accompanying branded material, Tidy Studio helped Coffee Gator to secure partnerships with high-profile retailers including John Lewis.

What we did

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Photo of Coffee Gator packaging
Photo of Coffee Gator packaging
Closeup shot of flat Coffee Gator box
Photo of Coffee Gator packaging, range shot of 5 boxes
Photo of Coffee Gator branded mug
Photo from photography studio shoot