Improving lives through digital and tech


Spider - Improving lives through digital and tech

A European project aimed at enhancing public services through transformed service design, SPIDER needed professional branding to convey its bold and ambitious undertaking.

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Tidy Studio was selected as a branding partner by world leading innovation and research agency PDR, working in collaboration with the Cardiff-based team to deliver dynamic design services for the project.

The vision

From print collateral to digital design, our team was tasked with creating consistent brand guidelines to be used in every aspect of the SPIDER project.

A diverse and complementary colour palette was chosen to represent the combined work of experts from numerous European countries, while angular patterns and sans serif typefaces conveyed the contemporary approach to public service design.

The outcome

Over two years, SPIDER delivered more than 50 training workshops to 562 policy makers in four countries. Nine new public services were created, impacting positively on the lives of 143,555 citizens.

What we did

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Spider Logo Build Animation
Spider mailer, opened all the way
Spider mailer, partially opened
Spider mailer, front cover
Spider mailer, iPad screen