Categorised in: Studio Sketchbook
We love working on packaging concepts for new products. The ‘food to go’ sector whilst being highly competitive, is constantly evolving with new products bidding for consumer attention on the shelves. The product development team at Peters Food Service tasked us with developing a range of snack pot concepts that would make an impact.
Our brief was to make beans exciting, whilst communicating a simply heat and eat convenience message. The nations favourite beans with a twist! The BBQ inspired range uses bright colours to easily distinguish flavours.
Bold geometric patterns add interest overall. Kraft board material gives a textured, hand crafted feel to the packaging design and contrasts with the photography and colours. The pot design can be stacked on shelf to create impact. Good to go!
See more of our food and drink packaging work in our portfolio.