Categorised in: Studio Sketchbook
When we first started working with coffee making equipment guru Coffee Gator to refresh their packaging the brief was clear: create a visual style that evoked a sense of premium in the consumer while ensuring maximum stand-out on shelf.
Research into competitor products and trends lead us down an an illustrative/graphic route as apposed to a photographic one.
For this project we created numerous initial ideas but the above four are our personal favourites.
When viewed alongside the new packaging it’s clear to see how the creative developed and evolved taking the best bits from several early concepts forward.
View the final Coffee Gator project in our portfolio and see how we extended the visual language beyond the packaging and into other media.