Studio Sketchbook: Fresh packaging concepts for gluten free breakfast biscuits

March 27, 2019 | Written by

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Gluten free products have become a key player on supermarket shelves and convenience goods are growing in popularity. Our client was looking to diversify their gluten-free product range and launch a breakfast biscuit offer. We were tasked with creating new packaging concepts that communicated an exciting new product message. It was important to ensure that the product would have real presence and standout on the shelf.

Our focus was on creating fresh and bold concepts using brightly coloured vector graphics and clean lines. A health-conscious message is communicated through clear graphic nutritional messages and fresh produce photography.

Biscuit flavours are easily identified through contrasting, impactful colour across text and graphics. Floral and day break themed designs have been used to give a light and airy look and feel.

See more of our food and drink packaging project work here.

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