Alpaca My Boots
An experience to remember
Alpaca My Boots - An experience to remember
Set amongst the rolling hills and green valleys of Brecon Beacons National Park, Blaenrheon Farm is home to one of the most fun and unique businesses we’ve had the pleasure of working with.
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This traditional working hill farm spotted an opportunity to show visitors their stunning surroundings via the medium of alpaca trekking. Alpaca My Boots was born as a result. With impressive early growth, the family business needed a vibrant brand to match the memorable adventures it provides.
By experiencing one of Alpaca My Boots’ treks ourselves, we quickly understood the universal appeal of strolling through the countryside in the company of affable alpacas. The brand needed to encapsulate this welcoming, all-ages adventure, honouring both the Welsh landscape and the playful personalities of Blaenrheon’s fluffiest residents.
Eye-catching photography would be key to conveying this unique experience, both on social media and the business’ website. A colour palette centred around pastoral shades of green would accentuate these images, alongside playful illustrations and animations to showcase characters within the herd.
As well as building a premium outdoor brand identity that’s worthy of the adventures Alpaca My Boots provides, we’ve helped this family business to improve its operations, grasp new opportunities and maximise its appeal across all touchpoints.
Building an automated booking system into the new website has helped Alpaca My Boots to streamline its operations and allow for simple, efficient purchases. We also kitted out the farm with new signage, resulting in a cohesive identity for every stage of the visitor experience. Elsewhere, a new range of merchandise and souvenirs made from sustainable materials (including alpaca wool) gives the business an extra source of revenue and a fun way to promote their experiences.