The company wanted to transform its old brand, moving away from the clinical images sometimes associated with free-from food and embracing a more wholesome, handmade feel for its products. Tidy Studio partnered with Cardiff-based agency Marketing Clarity to deliver a brand that would help to redefine the gluten-free food industry.

The vision

Rather than asking consumers to compromise the foods they love for the sake of dietary requirement, Lovemore’s new brand would need to convey the delicious, high-end quality that well-made gluten-free food can provide.

Recycled card packaging featuring organic pops of colour would help to transition the brand image into a more luxurious, artisanal offering, assisted by relatable photographs featuring Lovemore products in an everyday context.

The outcome

By reshaping its brand image, Lovemore was able to evolve from a humble family bakery into a market-leading manufacturer, growing beyond the UK market and embracing opportunities for global expansion.

What we did

Advertising, Art Direction, Branding, Logo Design, Packaging, Photography, Rebranding

Sector: Food & Drink, Retail