Professional swimmer and chiropractor Tom Greenfield approached Tidy Studio with the task of creating a brand for his new business: a chiropractic facility specialising in the treatment of athletes.

Having discovered the close link between chiropractic adjustment and sporting performance during his own career, Tom wanted to offer a service that would help fellow athletes to fine tune their bodies for the competitive environment.

The vision

After getting to know Tom, learning his philosophy and experiencing his chiropractic treatments first hand, we conceptualised The Tuning Studio: a brand that celebrates athletic achievement through optimal chiropractic care.

The name was chosen to highlight the importance of fine tuning in athletic performance – when the difference between winning and losing is milliseconds, every bone and muscle in the body needs to perform faultlessly.

The outcome

With dynamic black and white sports photography and a bold colour palette centred around the energising green of the training field, The Tuning Room has become a respected brand that inspires athletes to seek the professional help they need to perform at their very best.

What we did

Art Direction, Brand Naming, Brand Strategy, Branding, Logo Design, Photography, Print, Web Design

Sector: Service Providers